Opportunities
The dealer picks the sites to watch, and the good deals come to them, selected against their criteria.
Case study / Client project
Motorgas: AI across the car trade
A complete CRM with AI in every part of the work of a car importer and dealer, from finding the right car to selling it, along with the whole public website.
ClientMotorgas, car importer and dealer
Sourcing fromEurope, Japan and Korea
What we builtA CRM with AI built in, and the website
Live sitemotorgas.fr
The challenge
In this trade, it all starts with what you buy
Finding the right deals used to mean hours going through listings. And a good price isn’t enough: the car has to suit the market it will be sold in, with the options buyers there expect.
After that, every vehicle still has to be checked, photographed, listed, invoiced and followed up. Motorgas needed one system for the whole chain, with AI doing the heavy lifting at each step.
The workflow
From a listing to a sold car
Each vehicle follows the same path through the CRM, and AI helps at every stage.
- 01SourcesThe dealer picks the sites to watch
- 02SelectionListings are filtered against their criteria
- 03AI analysisOptions, price and target market
- 04QuestionsThe seller is asked what is missing
- 05MaintenanceManufacturer points for this vehicle
- 06Photo studioThe real car in a new setting
- 07ListingCreated, optimized and published
- 08Sale and KPIsLeads, invoices and margins followed up
Up close / Sourcing
The good deals come to the dealer
Rather than spending hours searching, the dealer selects the sites to follow and the criteria that matter. The cars that could sell well then land in one list, ranked.
Up close / Listing analysis
Is this car actually sellable?
An Audi S3 generally sells well, but only with the right options: four doors, a sunroof, heated seats and so on.
The AI checks whether the listing has them, and whether the maintenance it mentions is in order. When something is missing, it steers the questions to ask the seller towards exactly that.
Up close / Maintenance
Not selling just anything
Each vehicle gets a full analysis against the manufacturer’s recommended maintenance. At 120,000 km, for example, that can mean a gearbox oil change and an engine oil change.
The points depend on the vehicle, its engine, its year and its specifics, so the dealer knows what to look at before selling.
Up close / AI photo studio
We don’t sell another car. We sell the same car, somewhere else.
A real example from the studio: the same Peugeot 308 GTi, from a workshop photo to a completely new setting.
Typical AI studios
- Replace the background
- The car looks poorly pasted in
- Risk of showing a car that isn’t quite the real one
The Motorgas studio
- Creates a completely different environment
- Keeps the same vehicle
- Keeps its flaws, because that is the car being sold
What we built
One system, with AI in each part of the job
AI analysis
AI reads each listing and weighs up price, current market and the market the car will be sold in.
Price estimation
An AI estimate to help set the right price for each vehicle.
Maintenance check
Manufacturer service points by vehicle, engine, year and mileage.
AI photo studio
The real car, flaws included, placed in a completely different setting.
Listings
AI-generated listings, created, optimized and published from one place.
Leads and messages
Buyer enquiries and conversations, kept alongside the vehicles they concern.
Finance and KPIs
Secure invoice and customer management, stock value and margins, all in one view.
AI help
A built-in AI assistant, there to help whoever is using the CRM.
The website
We built the public site too
The whole Motorgas website is our work: the stock, the vehicles already sold, and vehicle pages with a price breakdown. This is what buyers see.
What it changes
A dealer who spends less time searching
- SourcingGood deals come to the dealer, instead of hours spent looking for them.
- BuyingQuestions to sellers focus on what is actually missing.
- SellingEach vehicle is checked against its manufacturer’s maintenance points.
- ListingsPhotos and listings are produced in one place, with the real car on show.
- ManagingStock, margins, leads and invoices can be followed from one dashboard.